Sasha Sage

The 14-Day Sprintto Test, Iterate, and Nail Market Positioning:Win Your First 100 Customers Fast

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What you'll learn

  • Design and run real market tests on digital channels to win signups and first customers fast.
  • Use high-intent ads and landing pages to test positioning before a full launch.
  • Find your segments, messaging, and pricing through testing — not guesswork.
  • Read early signals and attract the right first customers.

Why This Book Matters

Many founders rely only on organic growth and then wonder why progress feels so slow.

To grow faster, you need both organic and paid channels working together. Here's why:

  • Organic growthBuilds long-term momentum, but it's slow to start and often has lower conversion rates.
  • High-intent advertisingDelivers instant targeting and converts at a higher rate.

The 14-Day Sprint framework uses high-intent ads to quickly generate and capture demand while simultaneously testing your positioning. Acquire your first 100 customers in just two sprints.

  • First sprintNailing positioning and acquisition tactics.
  • Second sprintLanding customers quickly.

Each sprint brings you closer to product-market fit.

Trusted by Oxford Entrepreneurs, Solo Founders & Million Dollar Tech Startups

Table of Contents

  • Preface
  • Introduction

Part One: Mindset First

Plan Your Tests

  • Chapter 1. Segment
  • Chapter 2. Messaging
  • Chapter 3. Utilising a Digital Advertising Medium
  • Chapter 4. Generating, Leveraging, and Capturing Demand
    • Target to Intent
    • Platform Algorithms
    • Product-Led Acquisition Tactics
    • Conversion–Centric Website Landing Page
  • Chapter 5. Reading Signals
    • Define the Right Metrics for Optimisation

Part Two: Test

Create an Incubator

  • Chapter 1. Building Target Audience Pool
    • Stage 1. Generate Demand
    • Stage 2. Leverage and Capture Demand
  • Chapter 2. Creating Messaging and Narrative
    • What to Convey Through Messaging
    • Short and Long Messaging
    • Sequence of Messaging
    • Advertising Tactics for Testing
  • Chapter 3. Setting Up a Test
  • Chapter 4. Creating the Right Measurement Framework
    • How to Prioritise Metrics
    • When and How to Use the Metrics
  • Chapter 5. Measuring Numbers and Optimisation Tactics
    • Hierarchy of Metrics and Timing for Their Use
    • Logic of Optimisation
    • Measure the Spread of the Data Point Values

Part Three: Learn

Learning about Customers

  • Chapter 1. How to Read Data Signals
  • Chapter 2. Tweak and Revisit
  • Chapter 3. Real-World Testing Case Study
  • Conclusion
  • About the Author