01
Customer Roadmap
A clear roadmap for testing and targeting the right customer segments.
Growth Program by Sasha
Clearer positioning.
Faster experiments.
Better conversions.
The growth system that makes proven principles work for your product, market, and stage.
growth-os.workspace.notion.so
Runs in Notion
LEARN, TWEAK and ADAPT
★★★★★
"Sasha is one of the most capable growth partners I've worked with in 20+ years. Smart, clear, fast — and deeply effective. Our collaboration drove a 3× lift in customers, 5× in deals, 11× in MQLs at ~12× ROAS. She speaks truth. She delivers."
3×
Customers
5×
Deals
11×
Qualified Leads
12×
ROAS
Who This Is For
Built for early stage founders and teams launching something new
Generic marketing playbooks don't work for innovative products. Build your own growth loop with clarity, execute with focus, and gain real traction.
Early stage founders, indie makers & solo builders
You've built (or are about to build) something innovative — a new app, tool, SaaS, consumer product, AI project, or no-code creation.
Startup growth teams
Small teams who need a shared system to test, learn, and compound growth — without burning months on guesswork.
Who this is NOT for: People selling coaching, consulting, or pure services.
Your 90-Day Journey
- 01Weeks 1–3 · Sharpen ICP, positioning, messaging & plan tests
- 02Weeks 4–6 · Design, launch & optimise acquisition campaigns
- 03Weeks 7–9 · Optimise funnel & conversion rates
- 04Weeks 10–12 · Build the loop that compounds
Meet Your Coach
Sasha started in internet marketing and advertising — then spent time in a usability lab studying how people actually browse, scroll, and search.
"That's when everything started connecting."
From there, Sasha took that knowledge into the startup world:
- Enterprise, self-serve, D2C, and AI marketing tech
- An IPO, acquisitions, and 0 to 7-figure growth
- Consistent double-digit MoM results
Strategy. Psychology. Execution — clicked into one system.
A system that works whether you're selling to enterprise buyers, self-serve users, or direct-to-consumer customers.
That's what led Sasha here — to help founders tackle the marketing and sales challenges of launching and scaling innovative products that nobody prepares you for.
Author of The 14-Day Sprint to Test, Iterate, and Nail Market Positioning: Win Your First 100 Customers Fast.
Training Modules
Learn the 4 Growth Principles to Build a Compounding Growth Loop
Proven methods from dozens of innovative product launches. Self-paced, easy to follow, with real examples and step-by-step guides you can execute immediately.
Core Principles
01
Create, leverage and capture demand
02
Gather and sample audience data fast
03
Leverage platform algorithms
04
Focus on product competitive advantages
Growth OS Workspace
Where learning becomes focused execution
A clear Notion-based workspace to plan, execute, and track your growth in one system — built around 11 worksheet templates that take you from strategy to shipped campaigns and an optimised loop.
Strategy
Campaign
Experiment
Metrics
Backed by Notion AI
Notion AI, trained on the entire Growth Program
Frameworks, playbooks, and step-by-step guidance applied to your product, market, and goals. One workspace. No gaps between learning and doing.
notion.so · AI Assistant
What You Will Build
By the end of the program, you'll have:
02
Acquisition Campaign
Acquisition campaigns that drive consistent signup and sales growth.
03
Conversion Funnel
An optimised conversion funnel with improving conversion rates.
04
Compounding Loop
A growth loop that compounds week after week.