Growth Program by Sasha

Crack your acquisition funnel

Ask Notion AI to apply proven growth principles to your next campaign

The growth system that makes proven principles work for your product, market, and stage.

growth-os.workspace.notion.so
Growth System workspace shown on laptop and mobile — module navigation preview
Runs in Notion
LEARN, TWEAK and ADAPT

A strategy-to-execution growth system for early-stage founders launching innovative products

Customers
Deals
11×
Qualified Leads
12×
ROAS

Built for early stage founders and teams launching something new

Generic marketing playbooks don't work for innovative products. Build your own growth loop with clarity, execute with focus, and gain real traction.

🚀
Early stage founders, indie makers & solo builders

You've built (or are about to build) something innovative — a new app, tool, SaaS, consumer product, AI project, or no-code creation.

👥
Startup growth teams

Small teams who need a shared system to test, learn, and compound growth — without burning months on guesswork.

Who this is NOT for: People selling coaching, consulting, or pure services.

Your 90-Day Journey
  • 01
    Weeks 1–3 · Sharpen ICP, positioning, messaging & plan tests
  • 02
    Weeks 4–6 · Design, launch & optimise acquisition campaigns
  • 03
    Weeks 7–9 · Optimise funnel & conversion rates
  • 04
    Weeks 10–12 · Build the loop that compounds
Core Principles

The four proven principles behind every compounding growth loop

01

Generate, leverage and capture demand

A proven system to generate real interest, capture leads, and convert them into customers — not just waste money on ads and time on posts.

02

Gather and sample audience data fast

Test your campaigns, customer segments, messages, positioning, and signup pages. See what works. Make it better. Repeat.

03

Leverage platform algorithms

Learn how search engine and social media algorithms work so you can build targeted audience lists, reduce costs, and reach more customers consistently.

04

Focus on product competitive advantages

Identify what makes your product unique and which features matter most to target customers — then align your entire marketing strategy with that positioning.

Sasha started in internet marketing and advertising — then spent time in a usability lab studying how people actually browse, scroll, and search.

"That's when everything started connecting."

From there, Sasha took that knowledge into the startup world:

  • Enterprise, self-serve, D2C, and AI marketing tech
  • An IPO, acquisitions, and 0 to 7-figure growth
  • Consistent double-digit MoM results
Strategy. Psychology. Execution — clicked into one system.

A system that works whether you're selling to enterprise buyers, self-serve users, or direct-to-consumer customers.

That's what led Sasha here — to help founders tackle the marketing and sales challenges of launching and scaling innovative products that nobody prepares you for.

Author of The 14-Day Sprint to Test, Iterate, and Nail Market Positioning: Win Your First 100 Customers Fast.

Learn, Tweak and Adapt the Proven Growth Principles to Build a Compounding Growth Loop

Proven methods from dozens of innovative product launches. Self-paced, easy to follow, with real examples and step-by-step guides you can execute immediately.

Where learning becomes focused execution

A clear Notion-based workspace to plan, execute, and track your growth in one system — built around 11 worksheet templates that take you from strategy to shipped campaigns and an optimised loop.

01

Strategy

02

Campaign

03

Experiment

04

Metrics

Growth OS Workspace — navigation showing Strategy, Experiments, Campaigns, Metrics and Notes

Notion AI, trained on the entire Growth Program

It reads the training modules, runs the market research, and takes you from a single prompt to a shipped campaign — one workspace, no gaps between learning and doing

01 · Prompt Library

Ask Notion AI to act as your growth strategist and apply the frameworks, playbooks, and step-by-step guidance to your product and market

notion.so · AI Prompts
Notion AI prompt library showing growth strategist instructions applied to the Growth Program
02 · AI Execution

Notion AI creates Message Architecture, Positioning Hypotheses, and campaign-ready pages — all as child pages you can edit and ship

notion.so · AI Assistant
Notion AI assistant creating Message Architecture and Positioning Hypotheses pages
03 · Shipped Campaigns

Turn strategy into shipped campaigns — from organic posts and homepage/product-page copy and mockups to paid advertising, all backed by market research and the Growth Principles playbook

notion.so · Homepage Copy
Notion AI generated homepage landing page messaging and copy
shipped campaign · Homepage Mockup
Becomes
Shipped homepage campaign mockup generated from the Growth Program playbook

By the end of the program, you'll have:

01

Customer Roadmap

A clear roadmap for testing and targeting the right customer segments.

02

Acquisition Campaign

Acquisition campaigns that drive consistent signup and sales growth.

03

Conversion Funnel

An optimised conversion funnel with improving conversion rates.

04

Compounding Loop

A growth loop that compounds week after week.

Random tests don't compound. Your growth loop will.