Customer Roadmap
A clear roadmap for testing and targeting the right customer segments.
A growth program that gives early-stage founders the direction and focused execution to create real demand and scale.

"Sasha is one of the most capable growth partners I've worked with in 20+ years. Smart, clear, fast — and deeply effective. Our collaboration drove a 3× lift in customers, 5× in deals, 11× in MQLs at ~12× ROAS. She speaks truth. She delivers."
Sasha started in internet marketing and advertising — then spent time in a usability lab studying how people actually browse, scroll, and search.
"That's when everything started connecting."
From there, Sasha took that knowledge into the startup world:
A system that works whether you're selling to enterprise buyers, self-serve users, or direct-to-consumer customers.
That's what led Sasha here — to help founders tackle the marketing and sales challenges of launching and scaling innovative products that nobody prepares you for.
Author of The 14-Day Sprint to Test, Iterate, and Nail Market Positioning: Win Your First 100 Customers Fast.
Generic marketing playbooks don't work for innovative products. Build your own growth loop with clarity, execute with focus, and gain real traction.
You've built (or are about to build) something innovative — a new app, tool, SaaS, consumer product, AI project, or no-code creation.
Small teams who need a shared system to test, learn, and compound growth — without burning months on guesswork.
Proven methods from dozens of innovative product launches. Self-paced, easy to follow, with real examples and step-by-step guides you can execute immediately.
Create, leverage and capture demand
Gather and sample audience data fast
Leverage platform algorithms
Focus on product competitive advantages
A clear Notion-based workspace to plan, execute, and track your growth in one system — built around 11 worksheet templates that take you from strategy to shipped campaigns and an optimised loop.

A clear roadmap for testing and targeting the right customer segments.
Active acquisition campaigns that drive consistent signup and sales growth.
An optimised conversion funnel with improving conversion rates.
A growth loop that compounds week after week.