About Sasha

Sasha started in internet marketing and advertising — then spent time in a usability lab studying how people actually browse, scroll, and search.

That’s when everything started connecting.

From there, Sasha took that knowledge into the startup world — enterprise, self-serve, D2C, and AI marketing tech.

Sasha is a growth marketer with hands-on execution experience across 7 startups — including an IPO, acquisitions, 0 to 7 digits, and consistent double-digit month-over-month growth. Beyond execution, Sasha has mentored dozens of founders to turn new products into niche market leaders.

That’s what led Sasha here — to help founders tackle the marketing and sales challenges of launching and scaling innovative products that nobody prepares you for.

Author of The 14-Day Sprint to Test, Iterate, and Nail Market Positioning: Win Your First 100 Customers Fast.