The Acquisition Funnel Checklist

40+ checks to help you crack your acquisition funnel — diagnose the real bottleneck, choose the right positioning and acquisition tactics, and run better experiments.

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01

Strategy & Positioning

Clarify your ICP, value proposition, and the belief your market needs to change.

02

Demand Creation

Choose the right acquisition channels and content angles for your stage.

03

Conversion & Funnel

Fix leaks across signup, activation, and purchase with focused experiments.

04

Measurement & Execution

Set up tracking, weekly rhythm, and truth-finding loops that compound.